Submissions come from ad agencies for second consecutive year
Though interest in the still-young PR competition at Cannes is on the rise, Canadian PR agencies remain totally uninterested in chasing a Lion.
Just three Canadian entries were made this year, all from advertising agencies, down from five last year. Peru, the Dominican Republic and Tunisia also accounted for three entries each. Australia submitted 38 entries (up from 15 last year), Spain submitted 48 (up from 39) and the U.S. led the way with 128 entries, up from 82 last year.
None of the Canadian entries made the shortlist, released Sunday afternoon, the first day of the 58th International Festival of Creativity.
In total, the PR competition received 819 entries, up from 571 in 2010, a 43% increase, with 105 making the shortlist.
Canadian entries were from Grey Toronto for Sensodyne and Montreal’s Cloudraker which submitted once for the RBC Blue Water Project and again for the Toronto International Film Festival’s Tim Burton, a gold winner at last week’s Marketing Awards in Toronto.
The jury, which lacks a Canadian representative, was reviewing and debating the finalists Sunday, with the winners to be announced Monday night along with the Promo and Direct Lions during the Festival’s first Gala.
