Move over, AllRecipes.com, there’s another culinary game in town: Toronto Hydro Electric System.
No, that’s not the heat wave getting to our heads. As Eastern Canada endures scorching temperatures, Toronto Hydro is sharing a selection of healthy, low-electricity recipes that require little or no cooking. The aim is to get customers to conserve electricity and save money on their hydro bills, which are no doubt increasing with air conditioning use in overdrive.
“We’ve been talking [energy] conversation for a number of years and it’s hard to get customers’ attention on something they inherently know already but you’ve got nothing new to say,” Tanya Bruckmueller, media relations and public relations advisor at Toronto Hydro. “We thought it was a creative way of providing tangible information and tools to use.”
A video posted on You Tube features Bruckmueller giving step-by-step instructions on making rice, black bean, tomato and corn salad. The Toronto Hyrdo website features five recipes, including quinoa veggie salad and stuffed spinach cannelloni, and a link to the instructional video. The recipes were developed for Toronto Hydro by professional home economist, Barb Holland.
Toronto Hydro is promoting the recipes and conversation tips with Facebook ads, through its Twitter account and e-blasts.