Sim Group appoints NKPR North American PR AOR

Among PR agency's mandate is to support new client's upcoming rebrand

Danny Kucharsky October 27, 2016

Sim Group, a family of production companies in the feature film and television industries, has selected NKPR as its agency of record for North America.

NKPR will develop and implement PR strategies to increase visibility for Sim Group and its affiliated companies (Sim Digital, PS Production Services, Bling, Chainsaw, Pixel Underground, Tattersall Sound & Picture and Post Factory NY). The agency will also support Sim Group’s rebranding efforts.

Sim is a leading supplier of production equipment, dailies and post-production services for such TV series, films and shows as Game of Thrones, Spotlight, Suits, Warcraft, Mr. Robot, American Idol and The Oscars.

The company previously worked with an agency in Los Angeles. However, James Haggarty, who was named Sim Group president and CEO in May, approached NKPR to deliver strategic counsel. Haggarty worked with NKPR president Natasha Koifman several times while he was executive vice-president, television operations at Rogers Broadcasting and vice-president, financial operations at Rogers Media.

“We are enthusiastic to welcome NKPR as an extension of our brands in North America,” Haggarty said, in a statement. NKPR has “a proven track record of success in delivering results that drive brands forward.”

Koifman called Sim “one of show businesses’ best kept secrets” and said a spotlight needs to be placed on the company’s behind-the-scenes work on top TV shows and movies.

NKPR will focus on engaging mainstream and trade media on Sim’s expertise and will also build tailored PR initiatives for markets in which Sim has a presence including Toronto, New York, Los Angeles, Vancouver and Atlanta.