Masters of Reinvention: how magazines stay relevant
You’ve got to admire the perseverance of Canadian magazine publishers. Amidst the tablet-tapping, internet-trolling masses, they’ve managed to adapt and maintain enviable audience loyalty. Still, the past few years have been unprecedented for the medium and the advertisers who rely on it for audience connection.
USA Today takes digital leap to boost sagging revenue, circulation
USA Today, a newspaper created nearly 30 years ago to appeal to people who grew up watching television, is revising its formula to try to counter the internet's threat to its survival.
