The world-renowned creative opens up about his career, Canada and the secret to award-winning ideas.
Chris Blanchard needs no introduction. For years, the marketing prodigy has been offering his idea catalyst services and propelling creatives around the world to superstardom.
“In the halls of every agency you’ll hear words like Millennials, call to reaction, 365 thinking or 360 billboards. Yet the true engine of our industry is the big idea,” confesses the self-made adman.
“Obviously when you’re spending all your time crafting Facebook ads for yogurt, finding more ideas that will help you shine at Cannes is a tall order for the average creative. It’s exhausting for the thinking muscle.
That’s why I came up with the idea catalyst concept. So creatives can concentrate stress-free on their daily tasks without fear of the blank page. They know, at the end of the year, they’ll have some quality pieces for their portfolio – thanks to me, of course.”
The young professional is no stranger to Canada, a place he’s been visiting for years. “Canadians are serious about creativity. No surprise, it’s become one of my biggest markets. I already have a few big names and agencies calling me up to catalyse for the Marketing Awards, the National Advertising Challenge and Cannes. And with Carte Blanche launching March 23, I’m fully booked. But it’s good. I have way too many ideas. It’s better I share them.
To learn more about Chris Blanchard: http://chrisblanchard.rocks
