Data is the language of modern marketing

It's time to let your data speak

Rebeca Ramirez November 14, 2016

SPONSORED BY: Data Marketing Toronto 2016

Data Marketing is Canada’s leading MarTech conference and expo designed for the modern marketer. This fourth annual edition of the show will take place at the Hyatt Regency Hotel Toronto, Nov. 28-29. For any marketer, DM2016 is the most productive networking opportunity you’ll have this year!

Given tech developments in recent years which have resulted in today’s hyperconnected consumers, marketing has transformed immensely. The widespread use of mobile and wearables has opened unprecedented opportunities that challenge conventional marketing departments. It is vital for brands to reevaluate and revamp their focus on customers and their digital lives now more than ever.

Customer experience is a critical facet of today’s hypercompetitive markets. Data helps you understand the customer journey but also brings along a world of business insights for global brands and retailers to build their customer-centric strategies. To miss out on this, is to go the way of Kodak, MySpace or Nokia. The content you will find at DM2016 is essentially The Survival Guide for the Modern Marketer.

The event includes panels with some of Toronto’s very own like Ritual, Just Eat, and 500px. They guide you through developing a successful customer experience in a mobile world. Learn from experts that are innovating beyond smartphones. As retail is shifting towards a Tinder model, SVP of Data at Shopify, David Lennie, will speak about the evolution of e-commerce and how data is changing that.

This year the addition of the Content Marketing Summit offers an opportunity to learn from brand leaders such as McDonald’s, Molson Coors, Twitter, Samsung, and more! The Content Marketing Summit is a 2-in-1 experience that focuses on the intersection between creating brand messages and the science of data.

About Data Marketing 2016 – The event will focus on the use of data and analytics for the customer. The conference will be creating an exclusive platform for marketers to master customer intelligence and the use of analytics. Over the show’s two days, Data Marketing will offer the attendees Master Classes, Panel Discussions, and Keynotes led by 80+ leading experts.

Don’t get lost in translation. Learn today’s data-analytics language and Let Your Data Speak!

For more information on Data Marketing and registration, please visit DataMarketing.ca