It’s an audience like no other – it’s your audience. These are the people who follow you online, the people you create content for on a daily basis. But what do you actually know about the social media following of your company, your competitors or your industry?
A social persona analysis for your brand can help you gain an understanding the interests, activities and beliefs of your target audience. Without this insight, a social media or content strategy is swing and a miss. How can you hit a home run with your audience if you don’t know what they want or need?
Use social persona insights to strengthen your marketing strategy
Using Cision Social Intelligence software, Cision conducted a sample social persona analysis to show how social data can benefit your brand. We chose seven Major League Baseball teams and analyzed their eight million Twitter followers. By analyzing the content of their tweets and baseline data from Twitter, we were able to determine true insights into their demographics, regions and interests – right down to what sort of food they like.
Learning about your social media followers and what interests them allows you to create more relevant content for maximum appeal. Make the most of what social media monitoring can offer. To see Cision Social Intelligence Software in action, download our Grand Slam Persona Analysis today.
