It was a sight to put a smile on even the Dark Knight’s face. Outside Nexen Energy’s Calgary headquarters were 542 Nexen employees dressed as Batman all dancing in unison to the familiar sounds of the Village People’s YMCA.
The crowd had good reason to be in a celebratory mood, having just had a GUINNESS WORLD RECORDS judge confirm they had achieved the record title for the Largest gathering of people dressed as Batman. The Caped Crusader congregation took place back in September last year to help kick off Nexen’s, “From Suits to Superheroes” campaign, aimed at raising funds and awareness for the company’s United Way charity initiative.
There was plenty to celebrate for the company’s marketing team also, with the comic-themed world record achievement garnering positive coverage from major news outlets including The Huffington Post, the Daily Mail and USA Today, as well as becoming the top trending topic on Twitter in Calgary on the day of the achievement.
Nexen has been one of a number of Canadian brands that have harnessed the power of a GUINNESS WORLD RECORDS record attempt to amplify their marketing campaign.
Throughout its 60-year history GUINNESS WORLD RECORDS has helped brands and businesses both big and small to create record-breaking campaigns that deliver unforgettable first-hand experiences for customers and generate content that people can’t resist sharing.
From Sims Recycling Solutions breaking the record for the Most consumer electronics recycled in 24 hours at multiple venues to celebrate Earth Day to the Overwaitea Food Group successful attempt at the record for the most bottles played to celebrate its 100th anniversary, there’s a steady stream of Canadian companies that have sought the buzz of earning a coveted place in GUINNESS WORLD RECORDS history and their customers memory.
“If you’re a company wanting to stand out in an increasingly saturated marketplace, there are few promotional tools as effective as a world record attempt,” said GUINNESS WORLD RECORDS spokesperson Peter Harper. “As well as making your own piece of history, it’s a genuine global phenomenon that can help to create a message or story that reaches a huge audience.”
Like Nexen, Bell Media was seeking to make a solid statement for the launch of its on-demand streaming service CraveTV.
Aiming to highlight how the new platform was ideal for binge-watching great television, the company worked with GUINNESS WORLD RECORDS on a challenge that saw six TV buffs attempt the record for the Longest marathon watching television.
Taking place in a highly visible, fully-functional living space outside of Bell Media’s headquarters in Toronto, four of the participants managed to keep their eyes glued to the screen watching CraveTV programs for 91 consecutive hours to set the record.
The unique event drew plenty of attention from passers-by as well as garnering widespread press and TV coverage from the likes of the Toronto Sun and CTV, raising valuable awareness for the on-demand service’s launch.
World records will always be there to be broken, but CraveTV, like many brands before them, now realize a record breaking memory can last a lifetime and deliver true engagement.
Powerful campaigns start with a Guinness World Records event. Contact us via email or learn more here!
