SPONSORED CONTENT
It’s a jungle out there in the world of packaging, displays and POP signage. Standing out can mean the difference between surviving and thriving. It’s crucial to work with a printer who can help you thrive in the highly competitive retail market.That’s why Atlantic Packaging is the first company in Canada to invest in the HP Scitex 15500 Corrugated Digital Press. Using its digital print technology, you can easily break through the barriers of traditional corrugated packaging and have the freedom to be more creative.
Speak to many at once with seamless graphic changes.
Customers want (and expect) customization, which means that you could have a lot of creative versions for one POP or package. Luckily, digital allows you to seamlessly switch graphics without slowing down or stopping production. So you can change graphics as often as you like and launch multiple promotions in different markets at the same time.
Experiment and test with no minimums on orders.
Pitching a new client and need to show them an accurate mock-up of an in-store display? Want to test out a crazy idea locally before rolling it out nationally? No problem. Digital has no minimums on orders. That means you can do one-offs or short runs, so you’re free to experiment and test. You can even change your packaging design to focus on specific customer segments by region or for special events and promotions.
Impress even the most stubborn critics with uncompromised quality.
The HP 15500 Corrugated Digital Press has High Dynamic Range (HDR) technology. It provides precision control over colour and tone for clarity of images, producing high quality graphics that rival Litho. HDR technology also ensures your brand colors are accurate and consistent across every piece of your packaging and displays, every time. That’s enough to keep both art directors and clients happy.
Get it done (almost) yesterday with speed to market.
Short, tight timelines are the unchanging reality in advertising. If anything, clients expect projects to be completed even faster in this technological age. And while you might be able to brainstorm and execute a creative idea quickly, often there had to be at least 2 weeks built into the workback schedule for production. Not any more! With digital technology you can have packaging, signage or displays shipped out in just 2-3 working days or less. Turnaround times will vary for each project, but it’s still industry leading speed to market.
Let your imagination run wild on your next project. Discover what digital can do at atlantic.ca/digital
