Content Marketing is one of those vague terms that means nothing, and everything, all at once. In a growing discipline like this, there is no single expert, no “guru” with all of the answers.
So we’ve combined the expertise of more than 20 of the greatest content minds in publishing today and turned it into actionable advice that we can all apply to our own brands, whether you are a marketer, a publisher, a creator or a technologist.
Advice from:
Here’s a sneak peek inside:
Plus:
- Contently helps you come up with new story ideas
- The Huffington Post shows you what it takes to write a great headline
- The New York Times crafts a great lede, with inspiration from Frank Sinatra
- The Wall Street Journal mixes data with content
- Complex gives your brand some street cred
- WIRED brings your brand into the tech space
- Hearst talks about how to leverage influencers
- Hubspot explains why your website and social are different
- Thrillist and Mailchimp change the subject of your e-newsletters
- StackAdapt gives your ads a 10x lift
- Fast Company on how to get Buzzfeed to tweet about you
- Hootsuite gives you the social metrics that matter
- Gawker tells you how to deal with trolls
Marketing readers can download the entire 50 page guide for free here: Epic Guide to Content Marketing.
