The Art of Marketing, Canada’s #1 Marketing Conference will return to Toronto on May 25th, hosting some of the biggest names in marketing. 1,500 attendees will have the opportunity to mingle with industry leaders, world-renowned speakers, as well as some of the hottest companies in the country.
Here is a look at what to expect from this year’s speakers…
Gene Simmons: Unleashing Your Inner Rock God in Business
Not only is Gene Simmons a rock star, he’s a business maven with global cultural recognition almost equal to Superman and Coca-Cola. This master of brand identity and multi-hyphenate entrepreneur will be talking about branding and creativity. Simmons will take the audience on a journey of how he turned KISS into a media empire. Get hard-won marketing advice, concrete marketing strategies, strategies on how to harness the digital age and in-depth insights based on 13 specific principles for success. Learn from the man who propelled KISS in selling over 100 million DVDs and CDs and over 3,000 licensed merchandise items worldwide.
Dr. Robert Cialdini: The Ultimate Power Tool of Influence
In college at Stanford University, Dr. Robert Cialdini was known as a minter of pithy phrases and one who could capture lightning in a jar. Let this New York Times bestselling author and expert on the psychology of influence entertain, engage and educate you. Learn how to shorten the time needed to develop relationships with customers, prospects and co-workers. Discover how to establish trustworthiness and authority when meeting others for the first time. Dr. Robert Cialdini will give you the tips to modify and ramp up your persuasive practices.
Charlene Li: Creating a Coherent Social Business Strategy
Li is a New York Times bestselling author and the founder and CEO of Altimeter Group. Charlene is also one of the foremost experts on technology and social media. In Fast Company 2010, she was named one of the 100 most creative people in business. When Charlene takes the stage, you’ll learn the seven elements of a coherent social business strategy. Learn how your company can successfully engage with customers and partners through social media technologies. Take it a step further and learn how to measure the impact of your social initiatives in regard to business goals.
Nir Eyal: How to Build Habit-Forming Products
Eyal is the bestselling author of “Hooked: How to Build Habit-Forming Products.” This book was voted one of the top 10 marketing books of 2014. Get the skinny on common design patterns of habit-forming products. Nir Eyal digs deep with an in-depth look at the psychology that drives user behavior, goes over the stages of habit formation and reveals how to optimize user retention. Learn why some products flop and others capture widespread attention.
Brian Wong: The Future of Mobile
Brian Wong is the founder and CEO of Kiip, which was recently named one of the World’s 50 Most Innovative Companies by Fast Company. He’s also been featured in Forbes 30 Under 30. Brian will be talking about how to go beyond to capture your audience. Learn how to turn a disadvantage like age to your advantage. Brian gets fun with his play and reward approach to humanize a business. According to him, happiness is the most important currency for marketers. Discover how to make an emotional connection with consumers and reward those everyday moments.
SPECIAL OFFER
Marketing subscribers can take advantage of a preferred rate by using promo code MARTKETING26 to save up to $100 per person. Click here for more information.
