Each year Marketing chooses 30 young individuals we think are making a big splash in the marketing industry. This year’s list included a strong contingent from the ad tech world, spanning sectors such as search, social, programmatic and everything in between.
- Fil Lourenco, Catalyst Canada leads all search marketing on HSBC in North America, and for Ford in Canada. He’s got a very different take on how to understand customer intent, which has earned him a 2015 Google Search Excellence Award and the 2013 U.S. Search Awards Young Search Professional of the Year.
- Andrew Robitaille, Eyereturn is a home-grown evangelist for programmatic technology in Canada. You might have caught him touring the country with the IAB Canada roadshow, educating marketers from Halifax to Victoria on the potential of programmatic and how to make sure it lives up to it.
- Bill & Geordie Konrad, Konrad Group have done a lot more than found a 200-person digital marketing agency. Over the past seven years, the brothers have incubated and spun off TouchBistro, a now dominant mobile restaurant POS system, and bought BrainStation, a rising star education platform specializing in tech and design courses for young professionals.
- Amanda Lai, Wattpad manages social for one of Canada’s hottest consumer tech startups — and one of the country’s largest fan communities. In her first year, she doubled the company’s following across Facebook, Instagram and Twitter.
- Jesse Abrams, Engagement Labs came onto Canada’s tech scene just recently, bringing his knowledge of the client’s perspective from his work on General Mills’ social and digital marketing. Social listening and analytics platform Engagement Labs hired him this year to take charge of its fast-expanding client base in Canada and the U.S.
- Carolyn Coad, SAP leads global marketing for S/4HANA, the company’s flagship big data business analytics product. SAP’s COO Denise Broady says she hopes to see Coad running communications for the entire company one day.
- Kenny Norton, theScore has one job: get people to connect to theScore via mobile. In four years with the company he’s been instrumental in growing its mobile user base from 4.5 million to 10.5 million.
Visit 30u30.ca to meet all of Marketing’s 2015 30 Under 30 honourees
