As usual, our annual list of the top 30 Under 30 in marketing includes professionals from all kinds of organizations, including brand-side managers, public relations pros and agency execs. There are also, however, a number of notable honourees who have distinguished themselves by what they have achieved with programmatic ad-buying software, search and other tools that are transforming the industry. Here’s a handful at a glance.
- Alexandre Truong, National Bank of Canada, proved it is not only possible to take a portion of programmatic work in-house, but to realize substantial results. Learn how an idea he spearheaded has had an impact on cost per acquisition, reach, media planning and buying.
- Sarah Bugeja, Loblaw Digital, told us she and her team are almost always heads-down in tools like Google Adwords and Omniture, which is vital to ensuring the well-known grocery firm is maximizing the potential of its ecommerce efforts. Learn how she balances the digital marketing priorities of six different brands.
- Eric Rodgers, Direct Access Digital, told us how he has evolved from “a guy behind the screen” to the first-ever Canadian winner of a Google Search Excellence award and a successful entrepreneur — so successful the CMO of one of Canada’s major banks couldn’t say enough good things about him.
- Kevin Bishop, Reprise, oversees a the search performance team at IPG Mediabrands’ division, but as much as he admittedly “geeks out” on the numbers, he has also been pushing what he calls a user-first approach to copywriting that has been getting some major results.
- Vino Jeyapalan, Facebook, knows that getting the most out of technology starts with having the right data, so the client solutions manager for ecommerce at the social media giant has created an “affinity matrix” to help better target specific users across its main platform as well as Instagram.
THERE’S MORE!
There are insights and anecdotes aplenty in our 30 Under 30 editorial package. To get the scoop on our finalists visit 30U30.ca and read full profiles of Canada’s next set of marketing leaders.
