Montreal-based performance media agency Acquisio has developed a new tool that small businesses can use to whip up a mobile-optimized website using nothing more than a phone number.
An example of a site made with Acquisio’s Promote
“We’re getting to a point where the majority of local searches are done on phone or tablet,” says Acquisio vice-president of product Sebastien Provencher. “By having that mobile optimized landing page, they get much better visibility.”
More than half of Canadian small businesses (58%) don’t have a website of any kind, according to the Canadian Internet Registration Authority. Many of those that do are not optimized for mobile devices, even though mobile has become the primary means for local searchers to find nearby businesses.
That’s become a much bigger problem since Google’s “Mobilegeddon” search update in the Spring, which altered its algorithm to favour mobile-optimized sites when searchers are using mobile. It’s meant that small businesses with desktop-only sites are now a lot less likely to appear in the moment when they’ll be most relevant to consumers.
Acquisio’s Promote is intended to take the legwork out of creating a mobile site, which many small- and medium-sized businesses cite as the main reason they haven’t gotten around to making one yet.
Acquisio provides performance media solutions in search and programmatic advertising for direct marketers and agency networks. It works with 500 agencies and resellers across North America.
