A ‘Meet the Press’ approach to whitelisting
Lithuania’s second-biggest news organization, 15Min.lt, worried whether it could retain its audience of about 1.1 million unique users per month after adopting an ad-blocking regime. Instead of asking readers to whitelist the site through a pop-up, it created a series of videos where its journalists made a direct appeal to to either allow ads or pay the equivalent of $1.2 a month to support its work.
Read more at Poynter.org
Exam cramming via ad blocking?
An Australian energy drink maker called V Energy has created a free tool called V AdNotes that’s aimed at students trying to stay awake during exam periods. The applet allows users to input their notes, diagrams, graphs or pictures into colour-coded subject blocks, which end up replacing the ads they see online. This allows for a sort of “subliminal studying.” And yes, you can even use it to block V Energy ads.
Read more at BusinessInsider
Owning up to interstitial issues
The home page of Ireland’s Independent.ie has recently been taken over by an interstitial ad for Eir Sports, featuring Leicester City footballer Riyad Mahrez. In a seemingly contradictory move, Independent News and Media (INM) chief executive Robert Pitt reportedly said there needs to be more care given to the kinds of ads that readers are “subjected” to, arguing “there has to be a better balance.”
Read more at Irish Times
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