Adblock Plus opens ad exchange
Long presenting itself as the consumer’s champion in the savage, ad-inundated land of The Internet, Eyeo’s Adblock Plus has opened its own ad exchange for publishers. The idea here is that sites will chose which “acceptable” ads they want to have appear on their sites. Of course Adblock Plus determines what’s “acceptable” through its Acceptable Ads program.
Read more at The Verge
New data on the reasons for consumer ad blocking
There’s no new insight in the latest Omnicom research on why people block ads: they do so because they don’t like closing popups, they get in the way of content (y’know, the reason anyone visits any page at any given time) and people feel “inundated” with ads everywhere they turn. But the new numbers from May 2016 are a reinforcement of the line Adblock Plus and its peers have been serving the industry for years: advertisers are getting in the way.
Read more at eMarketer
There’s more to Facebook’s ad block fight than publisher advocacy
“While many have interpreted Facebook’s move to ‘block the blockers’ as a sign that Facebook is prioritizing its relationship to advertisers over users, it’s actually far more subtle. Facebook is trying to find — and own — the middle ground that neither advertisers nor publishers have been able to inhabit successfully.”
Read more at Tech Crunch
