Study shows ad blocking may not be as widespread as we think
An IAB study out of the U.K. found that not only were many people who claim to have downloaded an ad blocker unable to identify what software they had, but the number of people claiming to use ad blockers was starting to plateau. So yes, it’s still growing (according to a poll of 2,011 U.K. adults), but not as fast as before.
Read more in Campaign and at WARC.com
Alibaba’s blocker hits the Great Firewall too
First AdBlock Plus felt the weight and scale of China’s great firewall come to bear on its products. Now, China’s own Alibaba is being affected by new government measures to crack down on ad blocking. Alibaba’s UC Browser is largely responsible for ad blocking’s proliferation around Asia, says AdAge. While the software will still work outside China, it’s home market is now a different ballgame.
Read more in AdAge
African mobile networks use blockers to “protect” their customers
Data plans are “particularly painful” in emerging markets such as South Africa, Lesotho, Burundi and Zimbabwe. Many carriers have added network-based ad blockers to their products as a default to customers’ bills low enough to make smart phones worth their while. Some carriers even see ad tech as “abuse”.
Read more at Afkinsider
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