Le Monde gets tough with ad block messaging
After a few somewhat successful attempts to get its ad-blocking readers to turn off their revenue-killing software, French newspaper Le Monde is simply laying down the law. It took part in an experiment run by France’s major news organizations earlier this year, and now Le Monde is simply telling visitors to turn off their ad blockers or go without the article they seek. The paper said ad blockers account for about 20% of its online readers.
Read more at DigiDay
Following the British example
Le Monde may be following in the footsteps of the Financial Times. After it conducted tests to see what kind of approach gets the most people to turn off blockers, it found that simply blocking access to content delivered the best results. “The FT took a sample of 15,000 registered users, split them into three groups, and gave each group them varying degrees of access to content unless whitelisted. The results found that two thirds of users turned off adblocking on the site when access to content was fully restricted, nearly half who had words removed from the story they were reading. Interestingly, almost 40% of users who continued having unrestricted access to FT.com whitelisted the site when asked to do so.”
Read more at The Drum
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