Publishers play Spot the Bad Ad
The Guardian has set up a system whereby any employee can report an ad they think slows down its site or disrupts the user experience. In an age when technology solutions for every problem (both real and imagined) are legion, maybe the Guardian has it right by giving humans some accountability in a very hands-on sense. “The efforts are symbolic over how publishers frequently lack full control over the experience they give users, thanks in part to the complex ad delivery system that often allows bad ads to slip through safeguards.”
Read more at Digiday
Embrace the culling
Greg March, the CEO of Noble People, sees an upside to ad blockers wreaking havoc on advertisers: ending the lies. “There is an infrastructure that is manipulated, and it has been trafficking on more money than it deserves for a really long time. So, the blockers are coming in doing what they’ve been doing and publishers have to [get creative to get] out of it… It’s not like we’re in this clean business. Nobody’s helping the world with this thing. It’s time for a bit of a culling.”
Watch the exchange at MediaPost
Too much tech in advertising
American academic David Carroll thinks tech has pretty much ruined online advertising. Big players running walled gardens… too many ads in too many spaces… While others blame advertisers for populating the web with intrusive and ugly ads, Carroll thinks tech has changed our very definition of advertising for the worse.
Read more at Bandt.com.au
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