Addictive Mobility has received the TRUSTe Trust Seal for data privacy after a review of its data management practices. The certification acknowledges, which indicates Addictive can be trusted to respect consumer privacy, is well regarded by advertisers with sensitive first-party consumer data.
The new certification follows an announcement last week that Addictive had partnered with comScore to provide accredited independent measurement of reach, frequency, viewability and other metrics on mobile ad campaigns.
“By being Canada’s first mobile platform to partner with comScore’s vCE [validated Campaign Essentials] program for mobile and subsequently attaining certification from TRUSTe, we have now established the level of accountability required by both advertisers and brands,” said Naveed Ahmad, CEO of Addictive Mobility, in a statement.
TRUSTe’s extensive data privacy review process investigates the way companies collect data via apps or website cookies, whether their consumer opt-out mechanisms are accessible and effective, ownership and rights of any data not owned by the company, and security and retention practices.
“Consumers want businesses to be clear about data usage and to give them the ability to make their own privacy choices,” said Chris Babel, CEO of TRUSTe, in a statement. “By listening and responding to what users want, Addictive Mobility is enabling its [clients] to deliver in-app advertising and increase trust in the ever-growing data economy.”
