It’s easy to feel overwhelmed by the sheer volume of tech news the industry generates every day. We’ve combed through the Marketing archives to give you the best of our recent coverage and prepare you for AdTech Canada 2016. Check out the articles below to get crucial context for what’s happening in the Canadian industry, and check out our AdTech Prebrief for even more inside information.
Ubiquitous Marketing and the Internet of Things – What Does It Mean For Brands?
Look At This: Some things in the ‘Internet Of Things’
A recap from a major industry event that shows some of the unusal products and services that take advantage of increased connectivity and embedded sensor networks.
How to invest in the Internet Of Things
AdTech Canada 2016 is all about helping our audience make the right choices. Get started with this practical op-ed on the opportunities and challenges.
How the Internet of Things is impacting the industry
Three industry execs on the importance of digital and how it’s impacting career development and the industry in general.
The Ad-Blocking Debate: How Should Marketers Respond?
Ad Blocking: Who to blame and how to fix it
Marketing‘s in-depth look at the history and future of advertising’s biggest obstacle.
Ad-blocking blamed for 30% decline in Canadian traffic
The data is kind of scary but also really important. Your level-set on this technology and trend starts here.
20% of Canadian internet users block ads
This came out before Apple supported ad blockers in iOS 9. It’s only gotten worse since.
The ad-blocking hype is overblown
Before you completely, totally panic, take some advice from one of AdTech Canada 2016’s featured panelists.
The Future Path Of Programmatic Private Marketplaces
35% of programmatic spending goes to private marketplaces
People who thought this was purely an approach based around real-time bidding engines may be surprised at how quickly things are changing.
Canadian programmatic advertising to top $1B by 2017
Some interesting analysis here on the “symbiotic” approach to cross-device campaigns.
Media Experts will keep programmatic in-house
Do you need your own trading desk? This might be a good way to begin the thought process.
Tickets are still available for Marketing‘s half-day AdTech Canada conference, taking place March 29 at Toronto’s Bram and Bluma Appel Salon. Register now!
