THE DIGITAL ECOSYSTEM
Gurbaksh Chahal
RadiumOne board fires founder over domestic abuse plea
Programmatic media company RadiumOne is in turmoil after founder, CEO and chairman Gurbaksh Chahal pled guilty to a charge of misdemeanour domestic violence on Wednesday. Security cameras in Chahal’s home allegedly captured him beating and kicking his girlfriend 117 times over 30 minutes. The judge deemed the video inadmissible as trial evidence.
Intense public pressure – including a #DropRadium Twitter campaign and Chahal’s company being dropped by TechCrunch from its annual Disrupt conference – moved the company’s board to terminate its CEO on Saturday.
Read the full story @ Ad Age.
HOT OFF THE SHELF
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TC Media, Twitter the latest to launch real-time exchanges
Publishing group TC Media has launched a private exchange to sell premium inventory programmatically to select advertisers. The new exchange will rival similar offerings from Torstar’s Olive Media and the Canadian Programmatic Advertising Exchange, co-owned by CBC, Rogers and Shaw.
Read the full story here at Marketing
Twitter-owned mobile SSP MoPub announced the addition of a native ad exchange to its MoPub Marketplace, where advertisers will be able to buy ad placements custom-designed by publishers to blend with mobile content. In a major move to support industry standardization, MoPub has also created an extension to the IAB’s open-source OpenRTB framework that will help other media companies build their own native exchanges.
Get more details on MoPub’s blog
An example of native ads available on MoPub's new exchange
Xaxis Sync lets advertisers pair mobile advertising with TV
WPP’s agency trading desk, Xaxis, has developed a solution that will allow advertisers to time ad delivery on phones, tablets and laptops with broadcast TV ads. Based on TV behavioural data from Kantar Media, the new service will guess which mobile users are watching a program and send them targeted mobile ads that complement ads airing during program breaks.
Read the full story at Ad Age
DATA, TARGETING, INSIGHT
W3C puts forward proposed definition of “Do Not Track”
The World Wide Web Consortium (W3C), a working group put together to address privacy issues around third-party data collection, has submitted a specification for public comment that defines a “Do Not Track” signal as a request to not collect user data across different companies’ websites. If approved, the spec would provide an industry standard for Do Not Track for all browsers and web servers.
Get more details on W3C’s blog
ComScore scores Yahoo as global partner
At its NewFronts presentation yesterday, Yahoo announced (among other things) that comScore’s validated Campaign Essentials will be baked into its platform starting this summer. Although many big digital media players, like Google and now Brightroll, have opted to integrate both Nielsen Online Campaign Ratings and comScore vCE and let buyers decide, Yahoo’s choice to work with only comScore is a clear endorsement of the vCE product. Read more at MediaPost.
MediaMath buys Tactads for cookieless targeting
Demand-side programmatic media company MediaMath has acquired Tactads, a startup focused on cookieless cross-device targeting and measurement, and has promised to integrate its capabilities into its TerminalOne buying platform. The new targeting solution will be available in Canada.
Read the full story at MediaPost
