Programmatic brings to the advertising landscape the ability for marketers to not only have more bang for their buck in leveraging real-time data to better know their audience and key targets, but also eliminate time consuming processes. Programmatic gives back the ability to concentrate on finding innovative and creative ways to deliver the most effective and engaging message, to the most relevant audience.
Other short and long term benefits include:
- Programmatic Automation
Programmatic automation offers a solution for less value-added tasks, leaving marketers more time and resources to focus on truly value-added creative activities. - Multi-Touch Attribution
Attribution technology is shifting to the mainstream and it offers marketers a wealth of new insights to tune the performance of their creative choices in addition to buying choices. - Do More with Less
Data and automation enable you to accomplish more with fewer resources, and to make more informed choices. - 100% Accessible Through Programmatic
AOL Platforms’ programmatic platforms offers access to ALL inventory on ALL screens, making buying media and premium content an easy and cost-efficient process.
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