Question: What do pop music, luxury cars and vacations have in common? Answer: Western Canada loves them.
That’s according to regional interest data published in a handy interactive infographic by Eyereturn this week. Looking to prove its bonafides in the audience segmentation department, the programmatic platform released the data it’s collected on where users with certain interests are most likely to be found.
For instance, online Vancouverites are 24% more likely to be interested in pop music than the national average, while Calgarians are 19% more likely to be hockey fans than the rest of the country. Residents of Edmonton, meanwhile, are the keenest vacationers, beating the national average by 39%.
Despite the perception that there isn’t a lot of quality audience data available for programmatic targeting in Canada, Eyereturn said it’s stockpiled a substantial amount of data from the billions of Canadian impressions it’s served throughout its 15-year history. It offers a management platform to help advertisers leverage its data for ad targeting, and combine their own first-party customer data.
The infographic is available on Eyereturn’s site.
