Eyereturn has launched a new campaign analytics platform that integrates reporting for its ad server, programmatic buying platform and data management platform into a single interface.
A screenshot of new performance tracking tools in Eyereturn’s Campaign Analytics platform
The Toronto-based ad technology company, which is owned by Torstar, said the new analytics platform will consolidate reporting on the platforms its media agency and marketer clients use to run programmatic ads online.
The new dashboard includes upgraded custom reporting features, postal code-level geographic reporting and improved fraud and suspicious traffic detection.
Victoria Cromie, digital media director at Innocean, said in a release that being able to dive deep on viewability and fraud “is more important than ever for the market.
“Eyereturn’s reporting and analytics have continuously provided us with insights backed by actionable data to confidently make digital media investments and boost performance,” she added.
For a look at the new interface, check out this video on Eyereturn’s site.
