Brand safety and anti-fraud initiatives have been at the forefront of product and technology development at AOL Platforms, which allows us to offer best-in-class suite of safety solutions.
How to prevent fraud and ensure brand safety in the programmatic landscape.
Brand safety and anti-fraud initiatives have been at the forefront of product and technology development at AOL Platforms, which allows us to offer best-in-class suite of safety solutions.
How does AOL Platforms make it easier to prevent fraud?
Unified platform – Having a unified platform creates efficiencies. As a true end-to-end solution, we can prevent fraud through leveraging our data and technology. With unrivaled access to global publishers and all AOL inventory and data we optimize real-time ad-blocking measures to ensure a brand safe environment.
Bot-blockers – Site and user level detection capabilities and daily audits scan for attributes that indicate bot traffic and block them immediately. AOL Platforms maintains an active “whitelist” of known bot publishers and their respective IP addresses – these addresses are blocked from the network such that any and all ad calls received from them, will not be returned with an ad. All whitelisted inventory is vetted by AOL teams in addition to real-time measures.
Pre-bid Viewability – We have a great feature within the platform that gives advertisers a pre-bid viewability. We are the only video platform to develop a proprietary viewability tool to allow for pre-bid targeting & forecasting of impressions based on viewability and player size. This allows buyers to only pay for 100% viewable impressions within the Adap.tv Marketplace. This makes a great planning tool in order to assign goals and see where you stand.
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