According to Josh Jacobs, you have a choice: be a “tolerated nuisance” the way most brands are on mobile devices, or something far more valuable through the sophisticated use of a chat app like Kik.
In a recently published infographic, Kik said it is using an “Attention Metric” to monitor behaviour with its chat offering, arguing that understanding consumer activity is more important than mere traffic numbers. Those numbers, however, are pretty impressive among a younger demographic: Kik said teens, for instance, are spending 12.7 minutes per chat session in more than six sessions each day.
Jacobs, Kik’s president, recently offered a better idea of how advertisers can work more effectively in that environment in a recent on-camera interview with Marketing at CMDC’s 20/20 Vision conference. Watch to learn:
- The app where Kik drew much of its inspiration
- How brands can get onto a chat user’s “buddy list”
- Examples of how Dove and other companies have demonstrated best practices with bots
