Montreal-based point-of-sale and ecommerce software provider Lightspeed has named NKPR as its PR agency of record to spread awareness about the tech firm.
“They’re kind of like Canada’s best kept secret,” says NKPR president Natasha Koifman of Lightspeed.
Founded in 2005, the company has more than 36,000 customers in 100 countries and manages $12 billion in transactions with a focus on independent retailers and restaurants.
“There’s this tremendous opportunity to really tell the story about Lightspeed and the businesses they service. If you want to be able to sell a product, these guys can look after all of the back-end for you and I love the fact that we’re able to have the opportunity to tell that story,” Koifman says.
NKPR was selected by Lightspeed after a detailed agency search. “I believe one of the reasons they hired us was because we can bring tech and lifestyle together,” says Koifman, noting her agency has several retail clients. “We often don’t get the tech clients and we like that part of the business, so it’s pretty exciting for us.”
NKPR’s communications strategy for the cloud-based software firm includes media relations across North America, strategic partnerships with brands and events and speaking engagements for CEO Dax Dasilva on how he started and expanded the business.
Lightspeed allows stores to offer online catalogues, POS terminals and links to backroom and online inventory, sales and customer data from any device.
The company’s customers range from startups to international firms such as Heineken, Lacoste ,Toms, Dash and Malin + Goetz.
