Meet the successful ad tech innovators on ‘The List’

Six companies make the inaugural Tech Player of the Year shortlist

Jeff Fraser December 15, 2015

More golden tickets are making their way out to innovative, successful Canadian companies. Marketing has announced the shortlist for its first ever Tech Player of the Year.

For the inaugural Tech Player of the Year shortlist, we looked at a huge range of platforms and tools that are helping marketers to do their jobs better.

The shortlist spans companies that have contributed key innovations in media buying, ecommerce and marketing automation. We included platforms leading the way in mobile, video and native advertising, alongside companies that provide support for more one-to-one customer experiences. Some of our Tech Players are big, international players that are leading both at home and on the global stage, while others are spirited boutiques that won us over with great ideas and excellent client service.

Our Tech Players were all selected based on how unique and powerful their solutions are, how effectively they have helped brands to achieve their objectives, and how much demand Canadian marketers have shown for their services. We looked at leaders and disrupters, established players and promising startups, and evaluated each on their own terms.

Marketing‘s Tech Player shortlist — along with the shortlists for Agency, Media Player and Marketer of the Year — are available in the December/January issue, out Dec. 15.

Be sure to check MarketingMag.ca over the coming days as well, as we reveal the other companies selected by our staff. And be sure to book your tickets — available now — to our Best of 2015 celebration, where we’ll unveil our top picks for the year.