Programmatic premium is still a concept that continues to perplex a sizable portion of people in our industry. So, we’re here to tackle the topic head on.
In our latest installment of TEG Talks, Eldad Persky, Head of Product at Adap.tv and ONE, gives us an expert’s look at programmatic premium—the biggest opportunity in video that’s drawing major attention and investment from the largest industry players including AOL, Facebook and Google.
In plain language, Eldad answers some of the most pressing questions regarding programmatic today.
- What is programmatic premium and, just as important, what isn’t it?
- What makes programmatic such an important part of the video advertising world?
- Where does multi-touch attribution fall into it?
For answers to these questions and more, watch and learn to understand the nuances of this emerging medium.
Watch the full webisode here.
