The AOL Sessions: Allie Kline on programmatic’s coming of age

The hype versus the reality and how the industry is improving

AOL‘s chief marketing officer Allie Kline talks with Marketing editor-in-chief David Thomas on programmatic’s shortcomings and the advantage of open platforms.

For more commentary from Allie Kline and other industry leaders, visit the C-Suite Marketer channel at MarketingTV.

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