If consumers are most engaged with a brand at the point of purchase, than the transaction is the best time to market to them. That is the philosophy of Rokt (pronounced “rocked”), an Australian point-of-transaction advertiser planing to open in Canada on July 30.
The launch would add Canada to a list of countries where Rokt has already found success, including the United States, the U.K., Singapore and New Zealand.
Those who shop with the company’s partners are prompted by a Rokt-powered ad following a purchase, asking for consent in sharing information or providing a direct link to an advertiser’s website. The company claims that engaging users at the point of transaction with relevant offers results in engagement rates 100 times greater than traditional digital advertising.
“As Canada shares a similar socio-demographic footprint to a number of markets we operate successfully in, we believe we have enough understanding of how consumers behave in the post transactional space that we can really prove our value proposition to the innovative marketing community that exists in Canada,” said Bruce Buchanan, CEO (pictured), via email. “We’re currently scoping where best to locate our sales, marketing and insights team for maximum impact.”
Rokt’s current roster of brand partners include a number of names that are familiar to Canadians, such as Ticketmaster, eBay, Live Nation, Expedia, Virgin and Groupon.
“Initially, we’ll be working with our existing partner network of well known ecommerce brands who already have an established presence in Canada, Ticketmaster for example,” said Buchanan. “In addition to our partner network, we’ll also be adding advertiser scale through the extension of our owned and operated sites into Canada. Both Shesaid and Tomorro have proved to be extremely successful to lead growth in new markets. A number of our advertising partners have also committed to launching with us.”
Buchanan adds that Rokt provides a transparent revenue sharing model that has been widely successful in other markets — the first 50% of generated revenue goes to the company’s partners. “Rokt absorbs all platform costs across product, partnerships, sales and account management,” Buchanan said.
“Our platform is consumer-pull focused where we prioritize serving up personalized content,” he said. “As such, our engagement rates are 100-fold that of typical digital advertising.”
Following the company’s launch in Canada, Rokt looks to expand into Germany, France, Malaysia, Hong Kong China and Japan before the end of 2016.
