As part of an initiative to provide insight and knowledge in the Programmatic space, AOL brought together innovators and market leaders in Programmatic buying to bring you the AOL Programmatic Pioneers video series. Check out Bob Rupczynski of Kraft, Alanna Gombert of Condé Nast, Darrin Shamo of Zappos and so many more as they share their insights into the Programmatic space and the role it plays in their business.