Ad software company Videology has hired former Engagement Labs CEO Bryan Segal as its new managing director for its Canadian outpost.
Segal, who will report to Videology COO Tom McMahon, will work closely with the company’s North American leadership team to market and deploy products across the Canadian marketplace. He will also work leading the country’s sales, operations and business development efforts.
McMahon told Media In Canada the Canadian market is proving to be particularly vital for Videology, which provides management and measurement for converged TV and digital video advertising. According to stats provided by Videology, Canada-specific revenue has grown by eight times over the past three years, and has entered into strategic partnerships with broadcasters such as Bell Media and Rogers Media.
“It’s interesting when you look at Canada because a lot of the media companies are really starting to become sophisticated in their cross-pollination between traditional and digital,” said McMahon. “In many ways Canada is leading the industry.”
With that kind of digital and traditional convergence, McMahon said data and analytics is now at the forefront of Canadian operations.
“We were specifically looking to find someone with a background in data and analytics on top of strong leadership for our sales and operations,” he said.
Segal comes to Videology from Engagement Labs, a Toronto-based start-up that provides business solutions for social media marketers, where he worked as CEO for two years. Prior to that he served as VP of comScore for 14 years.
“Because television is really starting to merge with this premium digital video, data is now being applied more and more to traditional television,” said McMahon. “That’s where we’ve been focusing a lot of our efforts on and that’s where we see the most growth in the coming years, and with Bryan’s background at comScore, he really can offer a lot of insight.”
The MD position for Canada was previously held by Ryan Ladisa. According to Videology, Ladisa will be leaving the company to pursue outside interests following a transitional period.
This story originally appeared at MediaInCanada.com