Luma Partners‘ Terry Kawaja, famous for creating the Lumascape model of the ad tech ecosystem, spoke at Internet Week New York about the opportunity for digital video players to move in on the linear TV advertising market. He gave a detailed comparative analysis of the TV buying ecosystem and the digital buying ecosystem, and new strategies that are emerging in both worlds. Ultimately, he argues – always thinking like an investment banker – that the two worlds will merge and reinforce one another.
For more insight, check out MediaPost journalist P. J. Bednarski’s thoughts on the talk.
