He came to the AdTech Canada 2016 stage wearing a T-shirt with Darth Vader’s face on it, but according to John Erhart, marketers should not be focused on the “dark side” of programmatic advertising.
Instead, we caught up with Erhart shortly after his keynote and appearance in our panel discusssion on private marketplaces to talk about the most intriguing aspects of programatic’s future. Watch what the director of sales in Canada for One By AOL had to say.
Get an even deeper dive on programmatic in 2016 and beyond by looking at the AdTech Canada 2016 conference highlights in The Marketing Debrief.
Producer: Glenn Taylor
Videographer: Carla Antonio
Reporter: Jenna King
