Xaxis said it wants to offer a local resource to advertisers and agencies in Quebec who are interested in programmatic technologies by adding a Montreal office to the profiling and targeting division of WPP‘s locations around the globe.
The company said Jason Cobbler, director, account services at Xaxis will serve as the Montreal office lead. Cobbler was previously director of international sales at Redux Media and account director at MediResource.
“French-language media is a must buy for many of our Canadian advertisers,” Rodney Perry, Xaxis’ managing director for Canada, said in a release.
Besides being able to offer programmatic expertise to brands in Quebec, the Montreal office is a way for Xaxis to bring other offerings to the market. This includes Turbine, a predictive demand management platform (DMP), and plista, a single-source programmatic solution for buying desktop and mobile native ads across in-feed, outstream video, recommendation widgets and in-ad formats. The latter comes from Light Reaction, Xaxis’ performance business from Germany.
According to a recent report, Xaxis’s revenues grew 20% on a worldwide basis last year. The company has also been making a number of significant hires. This includes its first chief technology officer, Bob Hammond, a former executive with Millennial Media, and David Kaye, who spent a decade at The Economist, as vice-president of client engagement.
