Yieldbot, a digital ad server that surpassed one billion monthly users this past January, recently announced a $35 million series C fundraising round, aimed at fuelling further expansion.
The digital media technology company is focuses on intent-based media access via cookie-less technology and header bidding, incorporating a machine-learning algorithm — known as IntentRank — that ranks consumer motivation and responds with relevant brand messaging.
It connects brands to the active intent of consumers of over 1,000 websites and retains a first-party relationship with all of its data.
“We’ve proven our cookie-less intent technology understands what people are doing right now,” said Jonathan Mendez, CEO of Yieldbot, in a press release. “No data is more important to deliver relevance in today’s mobile world then understanding and activating immediate consumer needs.”
The latest fundraising round was led by Staley Capital, the company’s newest investor, along with participation from all of the company’s previous venture investors.
“We are excited about the addition of Staley Capital to our roster of investors” said Mendez. “This level of investment, in this difficult market, is a testament to the unparalleled results that the Yieldbot technology is delivering by enabling brands to connect at the moment of greatest relevance with their consumers.”
This latest round of investment will help the company expand its mobile and video offerings, its marketing presence in the United States and its strategic acquisition opportunities.
“This new capital gives us additional resources to continue innovating with first-party data for brands and premium publishers through the expansion of our real-time marketplace and using our technology to increase the value of digital media for all participants; publishers, brands and most of all consumers,” added Mendez.
The latest round brings Yieldbot’s fundraising total to over $60 million, though the company did not disclose its valuation for this latest round.
The company has been growing rapidly in recent months, reporting 150% revenue growth in 2015, and a 16-fold increase from its first full year of revenue in 2013. Yieldbot, which boasts over half of all top 100 U.S. advertisers as clients, is headquartered in New York, with additional offices in Chicago, Boston, Portland, Bentonville, Minneapolis and Los Angeles. The company has also announced plans to open more locations following this latest round of investment.
