You could say Christina Jennings works in TV, or in film, or in digital content, but the CEO of Shaftesbury Films has a much simpler way of describing her professional environment. She calls it “the scripted business.”
In a recent video interview with Marketing at CMDC’s recent Vision 20/20 conference, Jennings talked about how her company — best known for series such as Life With Derek, The Listener and Murdoch Mysteries — manages to bring advertisers into the stories her firm tells. This includes not only Shaftesbury Films itself, but also Smokebomb Entertainment (a digital/technology division) and shift2, which focuses on Millennials.
Jennings also talks about the differences between digital and TV, how to appeal to a millennial audience and whether or not CMOs should be recruiting YouTubers and other influencers for their next campaign.
