1. NISSAN DEVELOPS VIRTUAL SHOWROOM ON YOUTUBE
Nissan Canada recently launched a virtual showroom that allows potential car buyers to get a detailed look at six of its models, all from the comfort of their own home.
2. CANADA POST LAUNCHES MEDIA RFP
Canada Post is looking to improve its online reach and marketing capabilities by establishing standing offer agreements with online media planning and buying agencies.
3. SNYDER DEPARTS TOTEM AFTER 13 YEARS
Dick Snyder, one of the first creatives at Toronto-based custom publishing company Totem, has left the company to pursue a freelance writing career and devote more time to his food and wine magazine, CityBites.
4. NBC SOLD OUT OF ADVERTISING SPOTS FOR FEBRUARY’S SUPER BOWL
Super Bowl spots are still the hottest ticket in advertising. NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million.
5. TCHAD AND TRIBUTE ANNOUNCE PARTNERSHIP
The worlds of entertainment and lifestyle just got a little closer in Canada thanks to the recent announcement that Tchad Quarterly and Tribute Entertainment Media Group have entered a cross-promotional branding and media partnership.
