From Morning Filter (Sept. 17, 2013), Marketing’s daily morning newsletter
Net-a-porter launches mobile app
Online luxury fashion retailer Net-a-porter has launched a mobile image-based app called The Notebook that, among its options, allows users to “admire” friends and fellow fashionistas. The luxury market is nothing if not elitist. Case in point: The app is currently invite only. Sarah Watson, the retailer’s group mobile manager told WWD “it has to be a good experience and feel like luxury.”
[Read more via WWD]
Virgin Mobile makes an eye-controlled ad
Mother New York created a new spot for Virgin Mobile that can be controlled with the blink of an eye. Using a webcam, the ad debuts a new shot each time the viewer blinks, but watch at the risk of your own sanity, Mother calls it “blinkwashing.”
[Read more via Fast Company]
Jockey asks men to be good to their manhood
“Ball” jokes are nothing new in men’s marketing, but Jockey is among the best positioned brands to authentically tap into this type of boy’s club humour. Watch as ping pong balls and balloons are busted in ways sure to make any male viewer wince.
[Watch via YouTube]
Hervé Léger patners with Barbie
The plastic woman who has EVERYTHING ( a pink RV, a dream house and a convertible to name a few luxuries) can now add a Hervé Léger bandage mini dress to the list. The two pop culture icons have partnered for a limited edition doll available for $150 as of Oct. 15. Barbie is no stranger to collaborations having partnered with Diane Von Furstenberg, Burberry, Armani, Bob Mackie and Canadian designer David Dixon.
[Read more via Vogue]
Subscribe to our newly refurbished e-mail newsletters for twice-daily updates from around the industry
