From Morning Filter (April 15, 2014), Marketing‘s daily morning newsletter
Facebook wants to offer payments
Facebook has filed paperwork to become an “electronic money institution,” according to the Financial Times. The social network has applied to receive clearance from the central bank of Ireland, which handles its non-U.S. finances. If successful, Facebook will be able to function much like PayPal or eBay, creating a new trove of opportunities for marketers to sell directly on the site. It is, however, unclear if Facebook has similar plans in North America.
[Read more via Quartz]
Kraft Foods brews new campaign for Maxwell House
For decades, Maxwell House was the number one selling coffee brand in the U.S., a title now held by rival Folgers. But parent company, Kraft Foods, is determined to focus on the “good” in its attempt to regain the top spot. Maxwell House launched a campaign Monday that includes logos, packaging and an increased social and digital presence. The effort builds on the brand’s “good to the last drop” platform with taglines such as “Grab a good day by the mug” and “At the bottom of every mug is a good day.”
[Read more via The New York Times]
The link between founder control and a startup’s success
There are big challenges with getting a startup off the ground (finding the right partners, securing investors) and smaller ones (finding office space). But one somewhat surprising factor that can hamper the success of a startup is founder control. A new survey on U.S. startups from a Harvard professor explores the direct correlation of founders’ control in their companies to those companies’ value.
[Read more via Harvard Business Review]
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