From Morning Filter (Sept. 18, 2013), Marketing‘s daily morning newsletter
Ad account exec gets a low career rating
Two of the most over-rated jobs a person can choose are in the marketing business, according to CareerCast’s annual career survey. Advertising account executive took the number one spot, due to the high expectations and stress, while public relations managers came in fourth, due to the demanding nature of clients and the competitive landscape.
[Read more via PR Daily]
Britney Spears spent her Pepsi ad money on … Coca-Cola
New documents from Britney Spears’ conservatorship case reveal the former Pepsi spokesperson is a Coca-Cola investor. Though she hasn’t worked with Pepsi since 2004, her classic ads (here’s one from memory lane) forever link her brand to Pepsi’s, making it a surprise she may be a Coca-Cola girl.
[Read more via TMZ]
Tips for marketing on LinkedIn
LinkedIn has become a destination for marketers, especially those in content marketing, as Marketing reported this summer. To help guide marketers through the opportunities for brands on the social network, Critical Mass created this slideshow full of LinkedIn tips.
[Click for the SlideShare]
The Brick has a new president
Jim Caldwell, a former Walmart executive, has been promoted to president of The Brick, replacing Vi Konkle who held the position since 2012. Caldwell was most recently senior vice-president of operations. Last November Leon’s Furniture purchased The Brick in a deal aimed at fending off U.S. competitors, such as Target, setting up shop in Canada.
[Read more via the Wall Street Journal]
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