From Morning Filter (Oct. 21, 2013), Marketing‘s daily morning newsletter
Google to sell Facebook ads
We did a double take on this headline. Two of the web’s biggest competitors in the ad space have inked a new deal that will see Google sell Facebook ads through its exchange service, Google DoubleClick Bid Manager.
[Read more via Mashable]
Will Hulu become a portal for cable companies?
OTT subscription service Hulu has put big bucks – $750 million, to be specific – into boosting its programming and improving its technology offerings and is intent on expanding its reach. Now there’s talk that the TV streaming service may want to hook up with cable operators looking to shift their signals online. Would Hulu make a good portal for pay TV companies? Read on.
[Read more at Bloomberg Businessweek]
Ralph Lauren goes to the dogs
Ralph Lauren has traded its usual roster of fashion models for a group of canine ones. In a video posted to YouTube dogs are seen dressed in the brand’s finest canine wear alongside its accessories.
[Watch on YouTube]
Elle U.K. re-brands feminism
Wieden + Kennedy London partnered with Elle U.K. to re-brand the idea of feminism by creating a “feminist vending machine” that spits out stickers with feminist logos. Click through to see the machine.
[Read more via Digi Day]
Subscribe to our new e-mail newsletters for twice-daily updates from around the industry
