From Morning Filter (Oct. 28, 2013), Marketing‘s daily morning newsletter
MTV releases full season of new show via mobile app
MTV has made a Netflix-style content play by releasing the entire season of upcoming docu-drama Wait ‘Til Next Year via its mobile app before the first episode is broadcast. The series is now available to 10 of MTV’s participating cable, satellite and telco partners. Last week another Viacom channel, VH1, also released the TV Movie CrazySexyCool: The TLC Story for stream on its app for one week.
[Read more via Variety]
How do healthy consumers choose their grocer?
A recent report shows the most important consideration for U.S. health- and eco-minded shoppers when they choose where to shop regularly is the grocer’s selection of healthy and organic products. They also analyze packaging for things like non-GMO and organic certifications, and to see where the products are made. Less predictable results, though, show how certain grocers – including a particularly dominant health food player that’s also in Canada – are trusted more because of the quality of their offerings.
[Read more via Beverage Industry]
Google experiments with banner ads on top of search results
Google is testing a new, very large ad unit. Much like a Facebook cover photo, the currently live ad unit allows advertisers to purchase banner space above search results any time a consumer searches for their brand. A spokesperson for Google told The Verge that the ad unit for Southwest Airlines is one of many “tests” the company runs.
[Read more via The Verge]
YouTube and Publicis strike ad partnership
Publicis will purchase tens of millions of dollars of ad space on Google in the next year as part of a new deal struck between the two companies. The ads will be purchased through Publicis Groupe’s MediaVest unit, which has a long list of high profile clients like Coca-Cola and Walmart.
[Read more via Business Insider]
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