From Morning Filter (Nov. 28, 2013), Marketing‘s daily morning newsletter
Online gaming: the trends, the opportunities, the brands taking part
Take consumers’ interest in online games, pair it with an uptake in tablet use and what have you got? A great opportunity for brands to connect with their target audiences. A new report by Spil Games explores how many people are playing games, who they are and what types of games they’re into and—equally important—where things stand with digital video advertising.
[Read more via brand-e]
Louis Vuitton installation dismantled in Russia
Russian authorities have ordered Louis Vuitton to dismantle a giant branded suitcase it created for display in Russia’s Red Square after public outrage that it blocked Saint Basil’s Cathedral. The display was meant to house an exhibition about the high end fashion brand in collaboration with the Russian retailer GUM. According to an official, it was a problem of scale (the 102 feet long and 30 feet high).
[Read more via Women’s Wear Daily]
Coca-Cola makes a print ad that functions as a speaker
To celebrate the one year anniversary of, Coke’s online radio station, the brand created a print ad in Capricho Magazine that doubles as a speaker. Instead of embedding tech into the ad, JWT used shape and acoustics, instructing consumers to roll up the magazine and fold it into a cylindrical using special flaps that held it together and created a place for an iPhone to sit.
[Watch via YouTube]
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