From Morning Filter (Dec. 5, 2013), Marketing‘s daily morning newsletter
Quebec protest icon to become a t-shirt line
In Quebec, red squares have been synonymous with student protests since the weeks-long protests for lower tuition fees in the spring of 2012. Now a new company, Carre Rouge Solidarite, is looking to cash in on the iconography of the red square through a new t-shirt line featuring the symbol. Though the line’s founder says he’s keen to share profits with student groups, the for-profit venture is sure to ruffle some activists’ feathers.
[Read more via BetaKit]
Blog mocks Cover Girl for misunderstand the Huger Games
At the heart of the Hunger Games – deep, deep, deep underneath its multi-million dollar blockbuster marketing campaign – is the story of a disenfranchised class rising up against its oppressive rulers. So when Cover Girl launched a Huger Games-themed makeup line, a group of bloggers took to Tumblr to mock the company with a series of tongue-in-cheek selfies poking fun at the fact the Cover Girl brand is more in line with the fashion-obsessed one percenters of the fictive Capitol than the film’s low-class, fashion-hating protagonist.
[Read more via the Daily Dot]
Microsoft is working on a “smart bra”
Smart watches aimed at tech savvy male shoppers may have flooded the market this fall, but there’s not yet a wearable tech equivalent designed for women. Microsoft is aiming to close that gap with a new “smart bra” it’s designing that is outfitted with mobile sensors that can sense a woman’s mood. The idea, according to Microsoft, is to monitor and alter behaviour based on the readings of these sensors to “prevent stress-related over-eating.”
[Read more via the BBC]
Unilever launches digital marketing startup partnership program
Unilever announced it’s launching a program called Go Global that will partner its brands (Magnum, Hellmann’s, Vaseline) with digital marketing startups. The consumer packaged goods company will select seven startups and award each $100,000 in exchange for customized digital marketing programs in the areas of content, mobile or connected devices. Unilever is following in the footsteps of BMW, Panasonic and Heinz, which launched similar programs this past year.
[Read more via Marketing Week]
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