From Morning Filter (Dec. 10, 2013), Marketing‘s daily morning newsletter
Facebook releases its year in review
Facebook’s data editor, Robert D’Onofrio, crunched the numbers to reveal the most-discussed topics of the year on Facebook. Topping the list is Pope Francis, followed by the Royal Baby, Margaret Thatcher, the Harlem Shake and Miley Cyrus. The report also revealed the most checked-in locations at countries all over the world, with Rogers Arena in Vancouver leading the way in Canada.
[Read more via Facebook]
Vancouver atheist group’s ad denied by Pattison Outdoor
The Centre for Inquiry Canada, a Canadian group representing atheists, is considering a human rights complaint after Pattison Outdoor rejected a billboard it tried to place with the network. According to the group, Pattison refused to say why it rejected the ad, but asked the group to redesign it – something the Centre For Inquiry says it can’t afford to do.
[Read more via CTV News]
‘Tis the season for marketing
MarketingWeek has put a list together of what it considers to be the best online and social media Christmas marketing campaigns this year. From ugly sweaters to an online advent calendar, here’s a look at some of this season’s most cleverly crafted efforts.
[Read more via Marketing Week]
McCormick & Company goes global and charitable with anniversary campaign
McCormick & Company turns 125 years old this year and is celebrating by showing its charitable side with the huge year-long “Flavor of Together” campaign. The brand is asking people around the world to share recipes and food-related memories via social media, and will donate $1 to the United Way for each story shared.
[Read more via MediaPost]
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