From Morning Filter (Sept. 16, 2013)
Sid Lee and Absolut made a music video
Last week Absolut debuted a new global brand platform and fall campaign. Here’s a look at one of its new ventures, a partnership with the Swedish pop duo Icona Pop, that includes a recently released music video and an upcoming print campaign promoting Absolut’s new sparkling Sauvignon Blanc-and-vodka product.
[Read more via Billboard]
Viewer engagement + TV show = ad memory + sales
New study findings from Nielsen show there’s a correlation between how well viewers recall what happened in a TV program and their advertising memory. (Hint: it’s also a positive indicator in relation to sales.) Maybe couch potatoes are more like sponges after all.
[Read more via MediaPost]
How to survive agency life
Digiday spoke with the heads of nine agencies, including 360i, Deutsch LA and BBH New York, about agency life and asked each for their tips on surviving the grind. One choice quote: “Don’t complain. Don’t explain. Don’t talk when you can listen.”
[Read more via Digiday]
What marketers can learn from Miley Cyrus
Just stick with us here. As Bonfire Stories points out, it wasn’t so long ago everyone thought of Miley Cyrus as Hannah Montana, the sweetheart daughter of Billy Ray Cyrus. Today she’s a chart topping, tongue-wagging, nearly-naked internet sensation (see: MileyCyrusTongue.com, by BBDO’s Derek Blais). Read on to discover how marketers can use Miley’s model to drastically reposition products.
[Read more via Bonfire Stories]
Gisele Bundchen sings for H&M
Just because you can sing doesn’t mean you should. Gisele Bundchen is the face and now the voice (ugh) of clothing retailer H&M. This video from the chain alternates between scenes of Bundchen looking confident and comfortable in her clothes to scenes from what can best be described as an awkward session in the recording studio.
[Watch via YouTube]
Hearst magazine to hold an upfront
Move over TV and digital, there’s a new upfront in town. Hearst Magazines is holding its first upfront in a month. Whether the notion of having an upfront works for publishing remains to be seen, but hundreds of ad agency folks and media buyers have been invited to the event. Not everyone’s impressed though – one media executive called Heart’s upfront a “stunt.”
[Read more via Ad Age]
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