The Canadian Advertising Museum, an online initiative to preserve and catalogue the best of Canadian marketing, has launched its annual fundraising campaign with the release of its “endangered ads” creative.
Doug Robinson, CAM co-director, said donations will go towards new acquisitions, archiving, web development, and administrative staffing. CAM accepts donations from individuals and corporate sponsors.
The endangered ads, from Robinson’s agency Doug & Serge, will run in Marketing and were debuted at the Marketing Awards in Toronto last week.
Here’s CAM’s vision statement:
The Canadian Advertising Museum will provide for the advancement of education by establishing a museum in Toronto, Ontario, to identify, gather, catalogue, archive, and display distinctly Canadian creative advertising. This collection will provide students, academics and the public access to this branch of human knowledge for education, research and information.
The Canadian Advertising Museum will display significant creative advertising work primarily on a website in an electronic format, to allow the widest possible access to the collection. The CAM will also store, archive and display advertising work through exhibitions and seminars on topics of interest. This approach will enable students in advertising, copywriting, graphic design, and marketing; academics from disciplines such as art & design, anthropology, and sociology; and members of the wider public to review, study, research, and enjoy the great Canadian advertising campaigns. We also intend to profile the top advertising creative producers to highlight the genius behind the award-winning and successful advertising campaigns.
The project is currently sponsored by Crush, Doug & Serge, Pirate, MacLaren McCann, Humber School of Media Studies, Marketing Magazine, the ICA and TVB.
